Free photo person using laptop using artificial intelligence to generate images

ChatGPT is an artificial intelligence (AI) chatbot that uses natural language processing to create humanlike conversational dialogue. At least, this is what we’ve discovered it to be. We have all experienced the significance of AI first-hand and can say for sure that the impact on creative work is undeniable. What used to take days can now be wrapped up in three minutes with the right prompt, all thanks to this incredible development.

Our first encounter with CHAT GPT was quite a revelation. But as much as we celebrate this AI marvel, there’s a flip side. Take, for example, final-year students relying on AI to write projects! The essence of completing a project is defeated when it lacks defensibility, as a vigilant supervisor can swiftly identify misinformation or dubious elements. It then makes you wonder how things would have been done without the emergence of AI.

Now, let’s talk about how to avoid misusing CHAT GPT as a brand content writer.

  1. Use Your Brand Voice: Your brand is your identity, and your audience should feel a connection with it. Even if AI is doing the writing, make sure your personality or brand voice shines through. Use language and words familiar to your audience and be sure the content sounds original.
  2. Do Your Research: While AI is smart, it’s not infallible. It can generate incorrect information, risking your brand’s reputation. Don’t solely rely on AI for research. Even CHAT GPT states that you should ‘Consider checking important information’ as it’s bound to make mistakes. You can trust, but be sure to verify.
  3. Be Empathetic: AI lacks the human touch, so it cannot empathize. As a brand writer, you know your audience and how to connect with them emotionally. Rewrite your content from AI, tailoring it to resonate with your audience’s feelings. Speak their language, something AI can’t quite manage.
  4. Skip Big Grammar: Be sure to keep your use of words simple. Avoid using complex language because AI might fumble with it. You don’t want to send the wrong message to your audience so speak their language, and you’ll be appreciated.
  5. Proofread: The final touch is crucial. It’s where you ensure your content stays true to your brand voice. Properly managing AI in this stage makes all the difference in the world and it’ll be greatly felt.

Always bear in mind that misusing AI can jeopardize your brand voice, undoing all the hard work you’ve put in over the years. But when used wisely, it’s like finding the perfect recipe for Jollof making life entirely worth living!



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