Misconceptions About Marketing: It’s Not Just About Posting!
“Posting is not Marketing, Posting is not Marketing, Posting is not Marketing!” This phrase encapsulates one of the most common misunderstandings in the world of business marketing. It’s not merely about pushing content out there, especially in considering factors like timing, relevance, and audience targeting.
While posting is indeed a marketing concept, it’s just one piece of a larger puzzle. Marketing encompasses a broad spectrum of activities, from promoting and advertising to public relations and sales.
What is Posting?
Posting is the act of publishing content, be it text, infographics, visuals, or audio, on a website or social media platform. The barrier to entry for posting is low—anyone with a device and internet access can do it.
You might ask, “If anyone can post, can anyone market?” The answer is yes, but only if they possess the necessary marketing competencies—such as analytical skills, creativity, and strategic thinking—that are essential for success in this field.
Common Mistakes You Might Be Making
- Posting content without clear objectives.
- Producing social media posts without a clear strategy or purpose.
- Lack of a well-conceived plan leads to inefficient resource allocation.
- Not basing decisions on data-informed insights.
These mistakes highlight why a professional digital marketer, who operates based on data-driven insights and understands the marketing journey, is invaluable.
The Way Forward: Why You Need a Professional Digital Marketer
While we understand that many SMEs and Start-ups face financial constraints and may need to handle marketing in-house, the expertise of a professional digital marketer can significantly impact your results.
Here’s What a Professional Digital Marketer Can Do for You:
- Setting Clear Goals and Objectives: Help you define what you want to achieve through your social media marketing efforts.
- Audience Research: Understand your audience’s behaviour on social media and leverage this knowledge.
- Platform Selection: Identify the most effective social media platforms for reaching your target audience.
- Brand Awareness: Increase awareness by consistently sharing valuable content and building trust.
- Content Strategy: Develop a tailored content strategy aligned with your brand’s goals.
- Audience Engagement: Foster relationships by actively engaging with your audience.
- Performance Tracking: Utilize tools to monitor metrics and adjust strategies accordingly.
- Continuous Optimization: Test new tactics, learn from the data, and refine your strategy.
In conclusion…
Understanding that marketing goes beyond “posting and going viral” is crucial for business success.
Effective marketing can help your business reach a larger audience, increase brand awareness, enhance customer engagement, and maintain a competitive edge.
At BrandSavvy, we have an active marketing team ready to help your business thrive. Contact us today for expert consultation and guidance. We’re committed to helping you make the most of your business opportunities.