Social Media Management

8 TOOLS EVERY SOCIAL MEDIA MANAGER NEEDS TO INCREASE EFFICIENCY AND CREATIVITY

In the world of social media, every single day records a new trend, a fresh challenge, and the constant buzz of notifications. Social media managers need to remain at the top of their game to ensure they aren’t just posting and responding but strategizing, telling stories, analysing, and building communities. they’re strategists, storytellers, analysts, and […]

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THE ROLE OF SOCIAL MEDIA IN SPREADING FALSE INFORMATION AND HATE

Social media is more than just a tool for communication; it’s a powerful platform that can either build communities or tear them apart. This post doesn’t debate whether social media has done more harm than good. Instead, it’s about how you can take responsibility for curbing the spread of false information and hate. You have

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HOW TO BUILD AN ACTIVE COMMUNITY ON SOCIAL MEDIA FROM SCRATCH

Having an active community on social media is not just nice to have but also important. Can you imagine your social media presence as a bubbling café in a busy city? You want it to be a welcoming space where people gather, share stories, and connect. Recently, our boss hit 3000 followers on LinkedIn and

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7 EFFECTIVE SOCIAL MEDIA MARKETING STRATEGIES FOR 2024: Proven, Tested, and Trusted

Are you putting all your efforts into growing your social media accounts but seeing little to no results? If you’re wondering what you’re doing wrong, it might be because you’re still using outdated 2023 strategies in 2024. As the world evolves, so do the tactics needed to thrive in the digital landscape. It’s essential not

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TOP SECRETS TO GROW YOUR SOCIAL MEDIA FOLLOWERS FROM ZERO TO THOUSANDS

As an agency, we’ve managed accounts for major brands and influencers, and we understand the consistency, hard work, and dedication required to grow a social media following. Some platforms, like X (formerly Twitter), may pose unique challenges due to strict rules, but nothing is too hard to achieve if you have the right knowledge and

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HOW TO OPTIMIZE YOUR BRAND FOR THE DIGITAL SPACE

In today’s digital age, having a strong online presence is crucial for any brand’s success. A well-optimized digital strategy can significantly increase visibility, drive organic traffic, and ultimately boost sales. To illustrate this, let’s consider a case study where a brand with a beautiful physical store struggled to generate sales. Upon investigation, it became clear

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TURNING SOCIAL MEDIA FOLLOWERS INTO A COMMUNITY

Many brands mistakenly prioritize follower count above all else. While a large following is valuable, a crucial distinction exists: followers are not always the same as a true community. A strong community fosters active engagement, loyalty, and a sense of belonging that extends beyond simply consuming your social media content. What Defines a Vibrant and

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POSTING IS NOT MARKETING

Misconceptions About Marketing: It’s Not Just About Posting! “Posting is not Marketing, Posting is not Marketing, Posting is not Marketing!” This phrase encapsulates one of the most common misunderstandings in the world of business marketing. It’s not merely about pushing content out there, especially in considering factors like timing, relevance, and audience targeting. While posting

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UTILIZING LIVE STREAMING TO ENHANCE BRAND VISIBILITY

In today’s saturated landscape, brand visibility is the lifeblood of success.  Without it, even the most exceptional products and services struggle to gain traction.  While traditional marketing channels hold value, incorporating innovative strategies like live streaming can be the “icing on the cake” that propels your brand to new heights. What is Live Streaming? Live

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HOW TO SELECT THE IDEAL SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

The most popular platforms do not always correlate with their profitability for businesses. While Meta and YouTube are frequently utilized for marketing due to their extensive user bases, it is essential to examine whether these platforms yield the highest revenue or if alternative options can deliver even more favourable outcomes. This raises the critical question:

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